Betty  She | Her

Bachz


[ bet + ee ]


Betty Bachz is a multifaceted London-based creative whose work seamlessly bridges her Chinese and Norwegian heritage, crafting a distinct East-meets-West aesthetic. As a former contributing editor for *Vogue Scandinavia*, Betty is celebrated for her storytelling finesse, merging sharp editorial insight with a visionary narrative style. A passionate filmmaker and analogue film photographer, she specialises in capturing the timeless beauty of traditional film techniques. 


With a background as a hedge fund analyst and co-founder of the luxury eyewear label Møy Atelier, Betty combines analytical precision with artistic flair. Her brand, recognised by British Vogue as an independent eyewear label to watch, has become a trusted collaborator for iconic fashion houses such as Chanel, Prada, Gucci, and Burberry. 


Betty's expertise transcends industries, positioning her as a leading figure in the fashion and creative spheres. Her ability to blend entrepreneurial acumen, cultural nuance, and creative direction has solidified her reputation as a key innovator and influencer in the international creative landscape.

Paper London x Hotel Arev | St Tropez

CARTIER

Goodwood Festival of Speed

ROYAL ASCOT

2025

CARTIER

Goodwood Festival of Speed

CARTIER

Polo 2025

DE BEERS

Enchanted Lotus Collection

MARNI

AW25 MFW

GIORGIO ARMANI

Classic Tennis

CHANEL

The J12

BURBERRY

Shanghai

MICKEY 17

London Premiere

YEAR OF THE SNAKE

Self-shot tribute to Zhang Yimou

BURBERRY BEAUTY

Festive 24

WICKED MOVIE

London Premiere

CARTIER

Goodwood Festival of Speed

ROYAL ASCOT

2025

CARTIER

Goodwood Festival of Speed