Betty  She | Her

Bachz


[ bet + ee ]


Betty Bachz is a multifaceted London-based creative whose work seamlessly bridges her Chinese and Norwegian heritage, crafting a distinct East-meets-West aesthetic. As a former contributing editor for Vogue Scandinavia, Betty is celebrated for her storytelling finesse, merging sharp editorial insight with a visionary narrative style. A passionate filmmaker and analogue film photographer, she specialises in capturing the timeless beauty of traditional film techniques. 






With a background as a hedge fund analyst and co-founder of the luxury eyewear label Møy Atelier, Betty combines analytical precision with artistic flair. She has become a trusted collaborator for iconic fashion houses such as Moschino, Conner Ives, Cartier, Chanel, Prada, Valentino and Burberry. 


Betty’s expertise transcends industries, positioning her as a leading figure in the fashion and creative spheres. Her ability to blend cultural nuance, and creative direction has solidified her reputation as a key innovator in the international creative landscape. 

LINDA FARROW

Courchevel

SUNTORY TOKI

Toki Black

LA BIENNALE

Venice Film Festival

CULT BEAUTY

Festive campaign

MOSCHINO

Runaway Look #9

VALENTINO BEAUTY

Born In Roma Rendez-Vous Ivory

VOGUE ITALIA

x MANOKHI

CHANEL BEAUTY

Chanel Bingo

BRITISH PULLMAN

x Wicked: For Good The Movie

YUHAN WANG

LFW

GIORGIO ARMANI

Classic Tennis

CARTIER

Polo 2025

DE BEERS

Enchanted Lotus Collection

YEAR OF THE SNAKE

Self-shot tribute to Zhang Yimou

THE FASHION AWARDS

British Fashion Council

LINDA FARROW

Courchevel

SUNTORY TOKI

Toki Black

LA BIENNALE

Venice Film Festival

Paper London x Hotel Arev | St Tropez